Condominiums
Pre-selling and ready-for-occupancy properties, from affordable to luxury.
Real Estate Meta Ads · Philippines
Real Estate Facebook & Instagram Ads Specialist in the Philippines
Real Estate Advertising Built on Experience. Tailored to Every Project.
I'm Josh Dela Trinidad, a real estate Meta Ads specialist helping brokers, property specialists, and real estate teams generate inquiries from prospective property buyers through Facebook and Instagram advertising.
Since 2020, I've managed campaigns for condominiums, house-and-lot developments, and residential lots across the Philippines and overseas Filipino buyer markets. My hands-on approach focuses on relevant inquiries, buyer qualification, and property-specific campaign execution.
Since 2020Real Estate Advertising
Local + OverseasFilipino Buyer Markets
Lead QualityFocus on Relevant Inquiries
Josh Dela Trinidad
Real Estate Meta Ads Specialist
Since 2020
Experience & Expertise
Real Estate Advertising Experience Since 2020
My specialization is Facebook and Instagram advertising and lead generation for the Philippine real estate industry. Every property has different pricing, financing options, selling points, and intended buyers. These factors guide how I plan campaigns and qualify inquiries.
My journey began during the COVID-19 pandemic in 2020, when I started teaching Filipino real estate professionals how to use Facebook Ads. As my experience grew, I shifted from public training to managing real estate advertising campaigns directly for brokers, property specialists, and sales teams.
I still offer training today, but exclusively by request, with each session tailored to a specific property project or sales team's needs.
I have managed campaigns in Metro Manila, Baguio, Tarlac, Bulacan, Pampanga, Rizal, Laguna, Batangas, Cavite, Iloilo, Cebu, Bicol, Davao and other provinces, reaching buyers both locally and abroad.
My overseas market experience includes Singapore, the United States, Canada, the United Kingdom, Australia, the Middle East, and other high-income markets across Asia and Europe.
Explore Meta Ads Management →
Project experience with professionals associated with: Ayala Land International Sales (ALISI), SMDC, RLC Residences, Ortigas Land, DMCI Homes, AboitizLand, Megaworld, Vista Land, Avida Land, Alveo Land, Amaia Land, Urban Deca Homes, Century Properties, PHirst Park Homes, New San Jose Builders, and Filinvest, among others. These references describe projects marketed by clients and do not imply direct corporate retainers.
House & Lot
Residential developments with different pricing and financing options.
Residential Lots
Subdivision lots and premium residential estates.
Commercial Properties
Selected commercial lots and spaces on a project-specific basis.
Primary Service · Done for You
Real Estate Meta Ads Management & Qualified Lead Generation
Reach relevant property buyers. Generate inquiries. Gather information that supports more informed follow-up.
My primary service is done-for-you Facebook and Instagram Ads management for real estate professionals in the Philippines. I plan and manage campaigns around the property's location, pricing, selling points, intended buyers, advertising budget, and objectives.
Rather than pursuing lead volume alone, my approach emphasizes clear property offers and qualification questions that help identify inquiry relevance.
What's Included
- Property and advertising objective assessment
- Property-specific campaign planning and execution
- Facebook and Instagram campaign setup
- Advertising creative and messaging direction
- Lead generation campaign management
- Lead form design and qualification questions
Explore client-reported real estate advertising results →
Better-informed inquiries: When suitable, lead forms can ask about property preference, budget suitability, financing preference, and intended purchase timeline.
Beyond lead count: Advertising generates opportunities; property specialists' follow-up and buyer decisions also influence sales outcomes.
Selected Campaign Experience
Real Estate Facebook Ads Case Studies & Results
Real advertising spend, different property markets, and specific client-reported sales. These examples are not typical or guaranteed outcomes.
01 · Empress at Capitol Commons · Ortigas Land
₱26 Million Luxury Condo Sale
Local Metro Manila buyer market. A Facebook and Instagram campaign promoted a luxury condominium to prospective buyers around Ortigas CBD and nearby Metro Manila cities. The client reported a ₱26 million condominium sale.
Ad spend₱10,000
Campaign duration1 month
Client-reported sale value₱26M
Property typeLuxury condo
02 · Vermont & Greendale Alviera · Ayala Land International Sales
Three Residential Lots Sold
Filipino buyers based in Singapore. Campaigns for Vermont Settings Alviera and Avida Settings Greendale Alviera generated inquiries that contributed to three client-reported lot sales in Pampanga.
Ad spend₱33,600
Campaign duration3 months
Combined reported sale value₱15M
Client-reported result3 lots sold
03 · Avida Towers Centralis · Ayala Land International Sales
₱7 Million Condo Sale Through Consistent Follow-Up
Filipino buyer based in Singapore. A Facebook Ads inquiry for a Jr. 1BR condominium in Pasay City eventually converted into a client-reported ₱7 million sale after several months of consistent follow-up by the property specialist.
Ad spend₱10,000
Campaign duration1 month
Sale conversionMonths later
PlatformFacebook Ads only
04 · Residential Lots in Rosario, Batangas
3 Residential Lots Sold Worth ₱7 Million
A Facebook Ads campaign for a licensed real estate broker with exclusive selling rights to residential lots in Rosario, Batangas contributed to 3 client-reported closed sales with a combined property value of ₱7 million.
With a ₱10,000 advertising budget over one month, the campaign helped generate inquiries from potential buyers. The broker's consistent follow-up and sales expertise played an important role in converting these inquiries into successful transactions.
Advertising spend₱10,000
Campaign duration1 month
Client-reported closed sales3 residential lots
Total property sales value₱7M
05 · PHirst Park Homes Gapan · Nueva Ecija
₱2 Million House & Lot Sold in Just 3 Days
Filipino buyer based in Taiwan. In a Facebook and Instagram campaign, the client reported a ₱2 million house-and-lot sale within the first three days of advertising with less than ₱1,000 in ad spend.
Ad spend< ₱1,000
Time to reported saleFirst 3 days
Client-reported sale₱2M
Property typeHouse & lot
Results are based on specific client-reported property transactions and should not be interpreted as typical or guaranteed advertising outcomes. Reported sale values are client property transactions, not my advertising revenue, profit, or return on investment. Actual results depend on the property offer, market conditions, buyer decisions, budget and follow-up. Detailed campaign setups and proprietary methods remain confidential.
Client Feedback & Recommendations
What Real Estate Professionals Say About Working With Me
Experiences shared by property specialists and real estate brokers I've worked with.
“I can confidently say that Sir Josh is a very reliable ads strategist. He takes the time to study the market and create strategies tailored to the product I’m selling. With his guidance, every ad spend is well thought out, helping me avoid wasting both time and money. Highly recommended!”
Abigail Natan, REBAyala Land International Sales
“I highly recommend Sir Josh as an Ads Strategist. Very easy to work with, mabilis kausap, and knows what he’s doing. Good at targeting and optimizing ads.”
Jamaica JavarAyala Land International Sales
“Highly recommended Ads Strategist Thank you sir Josh sa help to generate sales leads !”
Chejoy AbarcaUrban Deca Homes
“Working with Josh on our Meta Ads has been great. He's straightforward, easy to work with, and focused on what actually brings results. His strategies have helped improve our campaigns, and he communicates clearly throughout the process. Thanks Josh”
Miguelito MaravillaLicensed Real Estate Broker, Batangas
Real client feedback · Use arrows or swipe to explore more reviews01–03 / 04
Advertising Approach
Lead Generation & Buyer Qualification
The goal is not simply more form submissions. Campaigns should communicate the property clearly and collect information that helps clients assess the relevance of each inquiry.
Property Assessment
Review the property, price, financing, selling points, and intended buyers before planning the campaign.
Advertising Messaging
Create clear messages and creative directions that help buyers understand the offer before inquiring.
Lead Qualification
Where appropriate, collect property preferences, budget suitability, payment method and purchase timeline.
Hands-On Execution
Manage Facebook and Instagram campaign setup and execution for the specific property and objectives.
The fundamentals may be similar. The advertising approach needs to fit the property.
Supporting Services
Additional Services for Real Estate Marketing
Meta Ads management and lead generation remain my primary specialization. I also provide complementary marketing services when appropriate for a project.
Email Marketing & Lead Nurturing
Automated sequences, scheduled follow-ups, property updates, promotional announcements, and viewing invitations for interested prospects.
Discuss This Service →Project-Specific Meta Ads Training
Practical Facebook and Instagram Ads training for property specialists, brokers, and real estate teams.
Explore Training →Landing Page & Website Development
Property pages with clear project information, selling points, inquiry forms, and relevant marketing integrations.
Discuss a Website →AI Real Estate Video Production
AI-assisted property presentation and advertising videos with creative direction tailored to the intended audience.
Explore Video Service →Frequently Asked Questions
Questions About Real Estate Facebook Ads & Leads
Who is Josh Dela Trinidad?
Josh dela Trinidad is a real estate Facebook and Instagram Ads specialist in the Philippines, with hands-on property advertising and lead generation experience since 2020. He works with brokers, property specialists, and real estate teams.
Can Facebook Ads generate qualified real estate leads?
Our Meta Ads campaigns are designed to generate quality real estate leads through project-specific advertising strategies, clear property information, and lead qualification questions that help identify relevant potential buyers.
Do you focus on lead quality or quantity?
Both matter. My approach balances inquiry volume, relevance, campaign cost, and information collected through appropriate lead qualification questions.
Are you a real estate Facebook Ads agency?
I provide direct, hands-on advertising management as an alternative to a traditional full-service agency. Clients communicate directly with me about their campaigns.
What types of properties do you advertise?
I primarily work on condominiums, house-and-lot developments, and residential lots, with selected commercial property campaigns depending on the requirements.
Can you advertise to Filipinos living abroad?
Yes. My experience includes campaigns reaching Filipino audiences in Singapore, the United States, Canada, the United Kingdom, Australia, the Middle East, and other affluent markets across Asia and Europe. Available targeting depends on Meta's current advertising tools and policies.
How much does Meta Ads management cost?
₱11,700 for one month, or ₱30,000 for three months. The advertising budget is separate and paid directly to Meta.
Can you guarantee qualified leads or property sales?
No. Lead volume, relevance, and sales outcomes depend on property pricing, market demand, budget, campaign execution, buyer decisions, and follow-up.
However, having consistently managed numerous real estate advertising campaigns since 2020, I have gained valuable insights into which strategies work and which are less effective. I use historical campaign performance, including successful sales results from similar properties, to develop an advertising strategy tailored to your project.
While past results do not guarantee future success, they provide a valuable foundation for making more informed advertising decisions.
How do I get started?
Complete the consultation form below. Once your inquiry is successfully submitted, a button to my Facebook Page will appear so you can message me to arrange an online meeting.
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